Hi! I'm Darren, a Marketing & Design student at Northeastern University exploring various forms of digital multimedia in modern marketing.
Hi! I'm Darren, a Marketing & Design student at Northeastern University exploring various forms of digital multimedia in modern marketing.
PORTRAITS
My favorite subjects when I'm taking pictures is people. I believe that when executed right, the composition of a landscape is enhanced by the human presence, which conveys much more emotion and context in the image. I try to capture people in dynamic angles, framing, and lighting to capture the most unique and interesting moments.
With so many platforms to interact with potential and existing customers, a large part of my job was making sure we were constantly creating and scheduling content. I carefully composed these photos and videos with brand colors to make sure our profile had a consistent color palette and visual theme.
With our ice cream going nationwide in Whole Foods, we launched an ad campaign on Facebook, Instagram, and IG Stories. Being responsible for the execution, filming, and editing of these videos, I kept the ads as concise as possible to not bog down the brand messaging.
I used a mix of Photoshop and inDesign to create emails in Mailchimp to keep Beckon subscribers informed about upcoming campaigns, local events, and announcements.
Beckon From The Kitchen
BFTK is a video series that I directed, shot, and edited. We filmed it in an apartment kitchen and each video has a new recipe using Beckon Ice Cream with a seasonal theme.
