2023-present
Steeped in Sound
Graphic
Branding
Campaign
Steeped in Sound is a DIY, community-focused event series centered on warm music and free tea in intimate daytime settings, hosted by myself and local nonprofit The Tea Stand.
I lead design across social, digital, print, and merch, and developed the brand system in collaboration with illustrator Esther Shin.
2023-present
Steeped in Sound
Graphic
Branding
Campaign
Steeped in Sound is a DIY, community-focused event series centered on warm music and free tea in intimate daytime settings, hosted by myself and local nonprofit The Tea Stand.
I lead design across social, digital, print, and merch, and developed the brand system in collaboration with illustrator Esther Shin.
2023-present
Steeped in Sound
Graphic
Branding
Campaign
Steeped in Sound is a DIY, community-focused event series centered on warm music and free tea in intimate daytime settings, hosted by myself and local nonprofit The Tea Stand.
I lead design across social, digital, print, and merch, and developed the brand system in collaboration with illustrator Esther Shin.
STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND
STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND
STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND STEEPED IN SOUND
Flyer Evolution (Print + Social)
To support scalability, we phased out one-off illustrated lettering in favor of a modular, type-driven system that allowed for faster production and easier templating. The flyer format later shifted from square to 5:4 as Instagram updated its feed post ratios.
Flyer Evolution (Print + Social)
To support scalability, we phased out one-off illustrated lettering in favor of a modular, type-driven system that allowed for faster production and easier templating. The flyer format later shifted from square to 5:4 as Instagram updated its feed post ratios.
Flyer Evolution (Print + Social)
To support scalability, we phased out one-off illustrated lettering in favor of a modular, type-driven system that allowed for faster production and easier templating. The flyer format later shifted from square to 5:4 as Instagram updated its feed post ratios.
Event Graphics (Print + Social)
Printed graphics displayed throughout the event reinforce Steeped in Sound's visual identity while providing attendees with clear, accessible information on programming and logistics.
Event Graphics (Print + Social)
Printed graphics displayed throughout the event reinforce Steeped in Sound's visual identity while providing attendees with clear, accessible information on programming and logistics.
Event Graphics (Print + Social)
Printed graphics displayed throughout the event reinforce Steeped in Sound's visual identity while providing attendees with clear, accessible information on programming and logistics.
DJ Biographies (Print + Social)
Each design incorporates the highlighted DJ’s bio + set time with their favorite color in a cohesive visual system, used across social carousels and on-site prints. These graphics give attendees context while celebrating the artists shaping the sonic signature of the afternoon.
DJ Biographies (Print + Social)
Each design incorporates the highlighted DJ’s bio + set time with their favorite color in a cohesive visual system, used across social carousels and on-site prints. These graphics give attendees context while celebrating the artists shaping the sonic signature of the afternoon.
DJ Biographies (Print + Social)
Each design incorporates the highlighted DJ’s bio + set time with their favorite color in a cohesive visual system, used across social carousels and on-site prints. These graphics give attendees context while celebrating the artists shaping the sonic signature of the afternoon.
Mix Cover Collages
Graphic collages created from event photography, designed as cover art for recorded and published DJ mixes. Each piece captures the energy and visual language of the event while giving individual mixes a distinct, yet cohesive identity within the broader series.
Mix Cover Collages
Graphic collages created from event photography, designed as cover art for recorded and published DJ mixes. Each piece captures the energy and visual language of the event while giving individual mixes a distinct, yet cohesive identity within the broader series.
Mix Cover Collages
Graphic collages created from event photography, designed as cover art for recorded and published DJ mixes. Each piece captures the energy and visual language of the event while giving individual mixes a distinct, yet cohesive identity within the broader series.
Branded Merchandise
T-shirts, mugs, and stickers were created to extend the event’s illustrated visual identity beyond digital and print, encourage support, and celebrate the community built around tea and music.
Branded Merchandise
T-shirts, mugs, and stickers were created to extend the event’s illustrated visual identity beyond digital and print, encourage support, and celebrate the community built around tea and music.
Branded Merchandise
T-shirts, mugs, and stickers were created to extend the event’s illustrated visual identity beyond digital and print, encourage support, and celebrate the community built around tea and music.
Brand Logo Evolution
The logo blends a refined serif font evoking the elegance of tea, with italics to convey the movement of sound. Sparkles and a subtle glow add a magical touch, while the eventual addition of an illustrated mug and vinyl disc visually unites the event’s core themes of tea and music.
Brand Logo Evolution
The logo blends a refined serif font evoking the elegance of tea, with italics to convey the movement of sound. Sparkles and a subtle glow add a magical touch, while the eventual addition of an illustrated mug and vinyl disc visually unites the event’s core themes of tea and music.
Brand Logo Evolution
The logo blends a refined serif font evoking the elegance of tea, with italics to convey the movement of sound. Sparkles and a subtle glow add a magical touch, while the eventual addition of an illustrated mug and vinyl disc visually unites the event’s core themes of tea and music.
Typography
Headlines use the logo’s serif typeface to convey refinement, while body text uses a rounded, modern sans serif to reflect the digital, contemporary energy of DJing and music.
Typography
Headlines use the logo’s serif typeface to convey refinement, while body text uses a rounded, modern sans serif to reflect the digital, contemporary energy of DJing and music.
Typography
Headlines use the logo’s serif typeface to convey refinement, while body text uses a rounded, modern sans serif to reflect the digital, contemporary energy of DJing and music.
Video
Event recaps capture the vibe for newcomers and celebrate the community built around attendees, artists, and organizers–while GoPro footage is paired with recorded audio from DJ sets to let viewers experience the event remotely or relive it in full.
Video
Event recaps capture the vibe for newcomers and celebrate the community built around attendees, artists, and organizers–while GoPro footage is paired with recorded audio from DJ sets to let viewers experience the event remotely or relive it in full.
Video
Event recaps capture the vibe for newcomers and celebrate the community built around attendees, artists, and organizers–while GoPro footage is paired with recorded audio from DJ sets to let viewers experience the event remotely or relive it in full.
