2025-present
Potluck
Graphic
Branding
Campaign
Potluck is a DJ collective formed by three close friends, centered on community-driven parties that bring together diverse artists and fun, high energy sounds.
I developed the collective's creative direction and visual identity. My responsibilities include designing event flyers + promotional assets, editing social videos, and directing photoshoots that capture the personality of each event and build a cohesive visual world.
2025-present
Potluck
Graphic
Branding
Campaign
Potluck is a DJ collective formed by three close friends, centered on community-driven parties that bring together diverse artists and fun, high energy sounds.
I developed the collective's creative direction and visual identity. My responsibilities include designing event flyers + promotional assets, editing social videos, and directing photoshoots that capture the personality of each event and build a cohesive visual world.
2025-present
Potluck
Graphic
Branding
Campaign
Potluck is a DJ collective formed by three close friends, centered on community-driven parties that bring together diverse artists and fun, high energy sounds.
I developed the collective's creative direction and visual identity. My responsibilities include designing event flyers + promotional assets, editing social videos, and directing photoshoots that capture the personality of each event and build a cohesive visual world.
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Event Flyers
These event flyers build on the established visual language of our logo, using stylized 8-bit and swash typefaces. Custom illustrations and graphics give each event its own identity while maintaining a cohesive, shared universe.
Event Flyers
These event flyers build on the established visual language of our logo, using stylized 8-bit and swash typefaces. Custom illustrations and graphics give each event its own identity while maintaining a cohesive, shared universe.
Event Flyers
These event flyers build on the established visual language of our logo, using stylized 8-bit and swash typefaces. Custom illustrations and graphics give each event its own identity while maintaining a cohesive, shared universe.
Co-branded Event Flyers
These events were created in collaboration with other collectives. Depending on the project, I designed co-branded logos or aligned existing styles and color palettes to create a cohesive visual system.
Co-branded Event Flyers
These events were created in collaboration with other collectives. Depending on the project, I designed co-branded logos or aligned existing styles and color palettes to create a cohesive visual system.
Co-branded Event Flyers
These events were created in collaboration with other collectives. Depending on the project, I designed co-branded logos or aligned existing styles and color palettes to create a cohesive visual system.
Logo Design
As a collective focused on showcasing diverse artists and influences, I designed our logo to reflect a fusion of old and new. A colorful pairing of an 8-bit sans serif and a swash typeface blends electronic energy with traditional, sample based roots in an unexpected, bold way.
Logo Design
As a collective focused on showcasing diverse artists and influences, I designed our logo to reflect a fusion of old and new. A colorful pairing of an 8-bit sans serif and a swash typeface blends electronic energy with traditional, sample based roots in an unexpected, bold way.
Logo Design
As a collective focused on showcasing diverse artists and influences, I designed our logo to reflect a fusion of old and new. A colorful pairing of an 8-bit sans serif and a swash typeface blends electronic energy with traditional, sample based roots in an unexpected, bold way.
Event Recap Video
I edited this recap video of our debut at Elsewhere using quick cuts and layered clip overlays to reflect the fast-paced, densely layered energy of our DJ sets. Edited for social in Premiere Pro using footage from four different cameras.
Event Recap Video
I edited this recap video of our debut at Elsewhere using quick cuts and layered clip overlays to reflect the fast-paced, densely layered energy of our DJ sets. Edited for social in Premiere Pro using footage from four different cameras.
Event Recap Video
I edited this recap video of our debut at Elsewhere using quick cuts and layered clip overlays to reflect the fast-paced, densely layered energy of our DJ sets. Edited for social in Premiere Pro using footage from four different cameras.
Press Photoshoot
I creative directed this photoshoot to highlight the playful, natural energy between three best friends. Dark backgrounds paired with flash photography reinforce the nightlife-focused tone of the music. Shot by Yomna Mohamed.
Press Photoshoot
I creative directed this photoshoot to highlight the playful, natural energy between three best friends. Dark backgrounds paired with flash photography reinforce the nightlife-focused tone of the music. Shot by Yomna Mohamed.
Press Photoshoot
I creative directed this photoshoot to highlight the playful, natural energy between three best friends. Dark backgrounds paired with flash photography reinforce the nightlife-focused tone of the music. Shot by Yomna Mohamed.
